Use Google Analytics for More Places Than Just Your Own Website

Last Updated January 5th, 2017 by Nicolai Kamenzky


IMHO using Google Analytics on a website has become a no-brainer. I would feel blind without it. It is actually too bad we can’t use it everywhere – like on a Kickstarter campaign page or in MailChimp newsletters – to get the same traffic insights. But wait! I checked countless well known platforms and many of them – like Kickstarter and MailChimp – allow linking them to Google Analytics so that you get everything in one place.

Traffic data forwarded to Google Analytics

Here are the links to the set up guides:

  • 500pxYou can track demographics and key insights of visitors to your Profile, using Google’s free Analytics service.
  • BandcampIf you’re a Bandcamp Pro user, you can gather detailed statistics about your visitors by connecting Google Analytics to your Bandcamp account.
  • Behance[…] you can easily add Google Analytics to your ProSite to track statistics like page views, referrals, etc.
  • BloggerGoogle Analytics will provide you useful information about who is visiting your Blogger blog and how they’re finding it.
  • DisqusIf you would like to track new comments and replies via your own analytics service, such as Omniture or Google Analytics, you can do so via the following callback function.
  • Dribbble[…] you can now send analytics information for your shots, attachments, projects and so on to Google Analytics.
  • EtsyEtsy’s Shop Stats show you both the volume of the traffic in your shop as well as the traffic sources. […] Google allows you to sign up for a similar program for your Etsy shop called Web Analytics.
  • EventbriteIt’s easy to track visitors coming to your event page through our partnership with Google Analytics.
  • GumroadWith Gumroad + Google Analytics, you can now get even more data on conversion rates for each of your Gumroad products.
  • Kickstarterjust add a Google Analytics tracking ID to any Kickstarter project, and all the right data will flow over for analysis.
  • MailChimpWe can also store your Google Analytics ID to track visits to your campaign archive and hosted list pages so you can see traffic to these pages in your Google Analytics account.
  • MeetupYou can use Google Analytics, a free service, to find out how many people visited your Meetup Group’s web site, what pages they saw, what locations they are from, and more!
  • ShopifyGoogle Analytics enables you to track the visitors to your store, and generates reports that will help you with your marketing.
  • SquarespaceUse our built-in integration to connect your site to Google Analytics for visitor tracking and other reporting.
  • TripAdvisor[…] this two-part series […] covers the basics of setting up Google Analytics for your property.
  • TumblrIt’s great for finding out… how many users are visiting your blog [and much more.]
  • TypeformYou can easily add your Google Analytics tracking code to any of your typeforms, in order to track visitor behavior and demographics.
  • WeeblyYou’re welcome to add Google Analytics to any site to augment the stats that we already provide for each site.
  • YouTubeYou can track how users find your YouTube Channel page [and much more.]

If you know more platforms that provide a Google Analytics integration let me know in the comments below. I will add them to the list.

With the integration of these additional websites it makes even more sense to use Google Analytics on a regular basis. However, their dashboard provides so many reports that it seemingly takes ages to understand all of them. Although some of the more complicated reports are extremely powerful there are two which are the most useful because they answer the following questions:

  • Which pages do the visitors visit?
  • And where do they come from?

To see which pages your visitors visited click on Behavior -> Site Content -> All Pages:

Google Analytics dashboard view for visited pages

And to see where your visitors came from click on Acquisition -> All Traffic -> Source/Medium:

Google Analytics dashboard view for referral sources

If you e.g. track your online store on Amazon, Etsy, or Shopify you can see which products are the most viewed with the first report. And the second report helps you to find out which channel drives the most traffic to your store. Maybe your Pinterest pins work better than your Facebook ads…

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